I can't take credit for the title. It is from the Product Red website. Product Red was just announced on Friday at the World Economic Forum (WEF) in Davos, Switzerland. Click here for the news.

Product Red was founded by Bono and Bobby Shriver of DATA as a new and creative method to provide further financing to The Global Fund. The Global Fund is set up to fight against AIDS, tuberculosis (TB), and malaria; all treatable or preventable diseases that are sweeping across Third World countries.

Product Red's first partners are American Express, GAP, Giorgio Armani, & Converse. Unfortunately, for most (if not all) of the readers, these products are only going to be available in the UK starting in Spring 2006. GAP has already stated they will be launching Product Red in the US starting in the fall. You can sign-up for email notifications for news on the products you are interested in.